Paulo Moraes
Art Director at Agência Matriz
Porto Alegre, Brazil
TitleCaptain Caranoposte
Title (original language)Capitão Caranoposte
Agency
Campaign Captain Caranoposte
Advertiser Editora Globo S.A.
Brand O Globo
PostedMarch 2007
Product Megazine
Product (original language) Revista Megazine
Business Sector Newspapers, Magazines, Books
Story Following the concept “If it binds. You it is young, but it is not indestructible”, the campaign brings colored illustrations, style histories in quadrinhos, of personages who represent the incautiousness and the irresponsibility. The first part brings “Captain Caranoposte” and the text: “If to direct, it does not drink. E sees if it uses the belt”.
Story (original language) Seguindo o conceito “Se liga. Você é jovem, mas não é indestrutível”, a campanha traz ilustrações coloridas, estilo histórias em quadrinhos, de personagens que representam o descuido e a irresponsabilidade. A primeira peça traz o “Capitão Caranoposte” e o texto: “Se dirigir, não beba. E vê se usa o cinto”.
Media Type Print
Creative Director
Art Director
Editor
Account Director
Agency Producer
others

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