Paulo Moraes
Art Director at Agência Matriz
Porto Alegre, Brazil
TitleThis Flavor Gets Passionate
Title (original language)Esse sabor apaixona
Agency
Campaign This Flavor Gets Passionate
Advertiser Recofarma
Brand Kuat Zero
PostedMarch 2007
Product Guaraná Kuat Zero
Business Sector Non-Alcoholic
Story The action of media created for the campaign “Passion”, of guaraná Kuat Zero counts on adhesives glue in the masculine and feminine bathrooms of some boats of Rio De Janeiro and that they show the image of a couple, in real size, if kissing, after “to burglarize” the wall. The parts follow the concept “This flavor get passionate”.
Story (original language) A ação de mídia criada para a campanha "Paixão", do guaraná Kuat Zero conta com adesivos colados nos banheiros masculinos e femininos de algumas boates do Rio de Janeiro e que mostram a imagem de um casal, em tamanho real, se beijando, após “arrombarem” a parede. As peças seguem o conceito “Esse sabor apaixona”.
Media Type Outdoor/Out of Home
Creative Director
Art Director
Editor
Agency Producer
Photographer

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