Hot Wheels - "The Drive "

BBDO San Francisco

BBDO San Francisco San Francisco, United States

9243

Title	The Drive
Agency	BBDO San Francisco
Campaign	Challenge Accepted
Advertiser	Mattel, Inc.
Brand	Hot Wheels
Date of First Broadcast/Publication	2017 / 9
Business Sector	Toys & Games
Story	The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.
Media Type	Web Film
Length	72 seconds
Chief Creative Officer	Matt Miller
Chief Creative Officer	David Lubars
Creative Director	Ben Einziger
Art Director	Tu Phan
Art Director	Page Kishiyama
Copywriter	Aaron Gough
Copywriter	Timothy White
Managing Director	Marc Burns
Group Account Director	Kim Fredkin
Management Supervisor	William Jones
Account Executive	Alexandra Hamill
Chief Strategist	Tim Millar
Director of Communication Strategy	Heidi Keel
Strategy Director	Jose Higuera
Executive Producer	Patti Bott
Business Affairs	Danielle Ivicic
Production Company	Tool of N. America
Director	Erich Joiner
Music	Massive Music
Editing Company	No. 6 Post
Editor	Chan Hatcher
Colorist	Billy Hobson
Colorization	Shed
Sound Designer	Matt Miller
Sound Design Company	Lime Studios
VFX Supervisor / 3D Lead Artist	Paul O'Shea