|Agency||Ogilvy & Mather|
|Date of First Broadcast/Publication|
|Philosophy|| For over a century, Morton Salt has had a simple mission: to make our food taste more delicious to eat. Yet today, there’s a shocking amount of food that goes uneaten. In the U.S., roughly 40% of all food is wasted, and on a global scale, nearly 1/3 of all food is thrown away. |
This problem is close to Morton’s heart. Not only has salt been a food preservative for centuries, but Morton’s core aim is to encourage people to savor their food. Yet how can they do that if such a vast amount of food produced for human consumption never gets eaten in the first place?
Morton decided to proactively make a commitment to send zero food waste to landfills by 2030. But their own pledge isn’t enough. Morton wanted to make food waste—a largely overlooked problem—noticed by everyone.
|Agency Account Executive||Courtney Davis|
|Agency Account Supervisor||Jilian Oxler|
|Agency Account Director||Bryan Eytcheson|
|Agency Planner||Max Arevuo|
|Chief Creative Officer||Joe Sciarrotta|
|Executive Creative Director||David Hernandez|
|Creative Director||Amy Gozalka|
|Creative Director||Kara Coyle|
|Creative Director||Steve Hahn|
|Executive Agency Producer||Gayle McCormick|
|Agency Producer||Andrew Rosenstein|
|Agency Print Producers||Lorin McDonald|
|Agency Print Producers||Joan Shelton|
|Production Company||Cutters Studios, Chicago|
|Executive Producer||Craig Duncan|
|Screen Printer||Bobby Hughes|
|Cutters Studios Editor||David Rubin|
|Dictionary Films Director||Brian Broeckelman|
|Dictionary Films Producer||Cody McGuire|
|Another Country Sound Designer/Mixer||Erik Widmark|
|Another Country Assistant Audio Engineer||Alex Paguirigan|
|Another Country Audio Producer||Louise Rider|
|Produciton Company||Dictionary Films, Chicago|
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