Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, United States
TitleLyric Opera: Opera Death Radio
Campaign Lyric Opera: Opera Death Radio
Advertiser Lyric Opera Of Chicago
Brand Lyric Opera Of Chicago
Date of First Broadcast/Publication
Business Sector Cinemas & Theatres
Philosophy The message we wanted to convey through this radio campaign is that when you think opera, you shouldn’t be thinking of the stereotypical, stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers.

These radios debunk in a funny way some of the myths related to the Opera art form aiming to attract the younger generations and to give an idea of the “new” Lyric Opera of Chicago.
Media Type Radio
Account Supervisor
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Agency Producer
Sound Engineer
VP Marketing and Communications
Director of Communications
Sr. Director, Marketing & Audience
Associate Producer

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