|Title||Jimmy Dean’s 50th Anniversary: Peace, Music and Sausage|
|Agency||Ogilvy & Mather|
|Campaign||Jimmy Dean’s 50th Anniversary|
|Date of First Broadcast/Publication|
|Business Sector||Fresh Meat, Sausages|
|Story||To celebrate the 50th Anniversary of Jimmy Dean's sausages, a couple of the brand's fans snuck their way into historic events.|
|Philosophy||1969 was a big year for America, but it was an even bigger year for breakfast. Jimmy Dean introduced better quality sausage. To celebrate that, we’re hijacking other famous 50ths throughout the year to both honor them and remind everyone that we were there too. For the two biggest anniversaries, we recreated iconic photos so we could extend the scene and have someone actually eating Jimmy Dean during this amazing milestone. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. By matching the camera angle of the actual photo, we were able to seamlessly extend the moment making it feel as authentic as possible. Sandro and his team did hundreds of hours of research on set design, wardrobe, hair styles and equipment to ensure every little detail was period correct. The result was a pair of images that pay homage to history while celebrating Jimmy Dean’s 50th anniversary in a new, unexpected way. The final spreads were featured in TIME and Rolling Stone magazine. The goal of our campaign is to remind people in as many surprising ways as possible that 1969 changed America and breakfast forever.|
|Media Agency||Mindshare Chicago|
|Media Planner||Kelsey Alexander|
|Media Planner||Kate Franzen|
|Media Planner||Nate Burstein|
|Account Supervisor||Jordan Hallmark|
|Account Supervisor||Matt Smith|
|Account Director||Adam Legrand|
|Account Director||Christina Marion|
|Account Director||Francesca Lee|
|Planning Director||Katie Sheeran|
|Account Planner||Haley Kabus|
|Business Director||James Hidden|
|Chief Creative Officer||Joe Sciarrotta|
|Executive Creative Director||David Hernandez|
|Executive Creative Director||Chris Turner|
|Executive Creative Director||Dave Metcalf|
|Creative Director||Pat Seidel|
|Creative Director||Chris Rose|
|Associate Creative Director||Olen Amelia|
|Executive Agency Producer||Mike Diedrich|
|Agency Producer||Jenn May Rosen|
|Photography / Illustration||Work Production|
|Photographer||David 'Big' Krause|
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