Bill Ludwig

Bill Ludwig

Chairman, Chief Executive Officer at Campbell Ewald Los Angeles
Detroit, United States

About me

Chairman and CEO since January 2010, Bill is a visionary leader who inspires his CE team to ignite conversations and experiences that create fans of clients’ brands and endorsers of their products. Bill has been helping brands navigate the future since joining CE as a senior copywriter in 1982. He became an officer of the company in 1995, and over the years, has become a nationally recognized creative leader whose work has contributed to iconic ad campaigns that have won hundreds of awards for dozens of clients.

Prior to assuming the role of Chairman, Bill’s passion for identifying and leveraging emerging trends and technologies complemented his leadership skills in advancing the agency’s innovative strategic, creative and digital communications expertise as Vice Chairman, Chief Strategic and Creative Officer. Today, Bill is steering a vibrant and collaborative marketing communications company that serves a diversified client base of more than 30 leading brands, including Alltel Wireless, Carrier, CDC, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, MotorCity Casino Hotel, NEC, Olympic Paints and Stains, OnStar, USAA, the U.S. Department of Education, U.S. Mint, U.S. Navy, and U.S. Postal Service.

Bill is a member of the Ad Council Board of Directors, an inductee into the AAF Hall of Achievement and a featured Wall Street Journal Creative Leader. 


Chairman, Chief Executive Officer
Campbell Ewald San Antonio

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