Bill Ludwig
Chairman, Chief Executive Officer at Campbell Ewald Los Angeles
Detroit, United States
TitleLost Friend
Campaign Lost Friend
Advertiser Michelin
Brand Michelin
PostedApril 2004
Product Tires
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Tagline Because so much is riding on your tires.
Media Type Television
Market United States
Executive Creative Director

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