Kate Murphy
Creative director at Bartle Bogle Hegarty
London, United Kingdom
TitleSpookermarket
Agency
Campaign Spookermarket
Advertiser Tesco
Brand Tesco
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Philosophy Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice.
‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations.
Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home.
All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising. 
Media Type Social Media
Length
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