| Title | Movie Theater |
| Title (original language) | Cinéma |
| Agency | BETC Etoile Rouge |
| Campaign | BE for the Now generation - Lagardère Active |
| Advertiser | Lagardère Active |
| Brand | BE |
| Posted | March 2010 |
| Business Sector | Media, Publishing & Production |
| Tagline | Be. For the Now Generation |
| Problem (original language) | Le projet Be a été conçu pour répondre aux nouveaux comportements des femmes. Il intègre un magazine hebdomadaire, un site, une application IPhone, des programmes TV & vidéo, une web radio et un partenariat avec Virgin Radio ainsi qu'une offre e-commerce. En outre, la marque Be est incarnée par sa communauté, les Bees. |
| Media Type | |
| Creative Director | Sophie Anduze |
| Art Director | Jean Michel Alirol |
| Copywriter | Dominique Marchand |
| Strategic Planner | Sophie Ozoux |
| Account Manager | Christine Leblond |
| Photographer | Terry Richardson |
| Print Producer | Rita Productions |
| Advertising Manager | Nathalie Beguinot |
| Advertising Manager | Anne Bianchi |
| Advertising Manager | Valérie Brouchoud |
| Advertising Manager | Aurore Domont |
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