Glen Hilzinger

Glen Hilzinger

Integrated Creative Director at Leo Burnett
Detroit, United States

My Latest Work



Named one of the top 10 Copywriters in the world and one of the 25 most creative people in advertising. Searching for ideas that have the power to make people hate advertising just a little bit less.
Awards: Cannes, D&AD, One Show, Epica, Clio Awards, Andy Awards, London International, New York Festivals, ADDY, Ads of the World, How Magazine, Effies, Adweek 


Integrated Group Creative Director, Copywriter
Amsterdam, Netherlands
January 2011 - Present (6 years 10 months)
Providing direction, mentorship and inspiration to upwards of 25 Creatives

> Partnering with the agency's top account and planning leads to provide strategic leadership for multiple key accounts

> Managing the departmental and creative integration of traditional, digital and social media

> Co-leading the creation and development of the agency's digital department

> Current clients include the NCAA, Detroit Public Schools, GM

> Won the pitch for the NCAA
> Named one of the top 10 Copywriters in the world by AdAge's CREATIVITY
> Named one of the 25 most creative people in advertising by Business Insider
> Profiled in Adweek's "The Givers" > #10 on the list after Alex Bogusky
> Named a Leo Burnett Worldwide network All-Star
> Responsible for the successful rebranding and relaunching of Certified Service, GM's largest and most profitable division
> Won multiple awards including Cannes, D&AD and The One Show
Group Creative Director, Copywriter
Doner Advertising
January 1997 - January 2011 (14 years)
Managed up to 15 Creatives on some of the agency's biggest accounts

> Provided creative and strategic leadership on Amazon, Amazon Kindle, Expedia, U.S Cellular, Harman Kardon, Price Pfister, Kwikset, Dutch Boy, Eureka

> Other client experience includes UPS Stores, Minute Maid, Blockbuster, B.F. Goodrich, PetSmart, Arby’s, Circuit City, Coca-Cola

> Won seven pitches: Amazon, Amazon Kindle, Del Taco, Eureka, Choice Hotels, Price Pfister, Kwikset, Great Wolf Lodge social media, Wilson Tennis
> Launched Amazon Kindle
> Managed the growth of U.S. Cellular over six years, launching in five new markets and doubling in agency revenue
> Rebranded and relaunched Dutch Boy, reversing a seven-year sales decline
> Rebranded and relaunched Krylon, winning category leadership within 12 months
> Branded and launched two new Eureka products
> Rebranded and relaunched Expedia, reestablishing category dominance
> Won multiple awards including The One Show, London International and Clios
Dublin, Ireland
January 1995 - January 1997 (2 years)
Worked on Ford National and Ford Racing
Art Director/Copywriter
Parlove Associates
January 1993 - January 1995 (2 years)
Concepted, art directed, designed, illustrated and wrote award-winning collateral and direct mail for numerous small business clients
Pangborn Design
January 1991 - January 1993 (2 years)

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