Glen Hilzinger

Glen Hilzinger

Integrated Creative Director at Leo Burnett

Detroit, United States

My Latest Work



Integrated Group Creative Director, Copywriter

HVR\Bruns Van der Wijk
Amsterdam, Netherlands
January 2011 - Present (6 years 5 months)
Providing direction, mentorship and inspiration to upwards of 25 Creatives

> Partnering with the agency's top account and planning leads to provide strategic leadership for multiple key accounts

> Managing the departmental and creative integration of traditional, digital and social media

> Co-leading the creation and development of the agency's digital department

> Current clients include the NCAA, Detroit Public Schools, GM

> Won the pitch for the NCAA
> Named one of the top 10 Copywriters in the world by AdAge's CREATIVITY
> Named one of the 25 most creative people in advertising by Business Insider
> Profiled in Adweek's "The Givers" > #10 on the list after Alex Bogusky
> Named a Leo Burnett Worldwide network All-Star
> Responsible for the successful rebranding and relaunching of Certified Service, GM's largest and most profitable division
> Won multiple awards including Cannes, D&AD and The One Show

Group Creative Director, Copywriter

Doner Advertising
January 1997 - January 2011 (14 years)
Managed up to 15 Creatives on some of the agency's biggest accounts

> Provided creative and strategic leadership on Amazon, Amazon Kindle, Expedia, U.S Cellular, Harman Kardon, Price Pfister, Kwikset, Dutch Boy, Eureka

> Other client experience includes UPS Stores, Minute Maid, Blockbuster, B.F. Goodrich, PetSmart, Arby’s, Circuit City, Coca-Cola

> Won seven pitches: Amazon, Amazon Kindle, Del Taco, Eureka, Choice Hotels, Price Pfister, Kwikset, Great Wolf Lodge social media, Wilson Tennis
> Launched Amazon Kindle
> Managed the growth of U.S. Cellular over six years, launching in five new markets and doubling in agency revenue
> Rebranded and relaunched Dutch Boy, reversing a seven-year sales decline
> Rebranded and relaunched Krylon, winning category leadership within 12 months
> Branded and launched two new Eureka products
> Rebranded and relaunched Expedia, reestablishing category dominance
> Won multiple awards including The One Show, London International and Clios


Dublin, Ireland
January 1995 - January 1997 (2 years)
Worked on Ford National and Ford Racing

Art Director/Copywriter

Parlove Associates
January 1993 - January 1995 (2 years)
Concepted, art directed, designed, illustrated and wrote award-winning collateral and direct mail for numerous small business clients


Pangborn Design
January 1991 - January 1993 (2 years)

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