Humberto Polar has a remarkable career both in the fields of art and advertising. As an advertising professional, he has a long and successful career in the creative field. His contributions to the creative reputation of the Latin-American region include being a founding member of Lowe-SSP3 in Colombia, being the head of creative at Lowe Latam from Mexico, the creative leader of FCB Mayo in Peru (where he returned for a brief period of 4 years) and head of the FCB Latam Creative Council and now EVP Creative at FCB Mexico. Polar has been a Cannes, Clio and El Sol juror and speaker at Dubai Lynx, One Show Creative Week (New York), Eurobest (Lisbon), El Ojo (Buenos Aires) and Young Creatives Academy at Cannes Lions Festival. He is one of the most awarded creative directors of the region and one of the very few to win Cannes Lions from three different countries. As an artist, he is a renowned visual artist and electronic musician with many solo and collective shows all over America and Europe. In 1999, he founded Pantamuzik (an electronic music label based in Berlin dedicated to latin-american talent). He lives in Mexico City.