Humberto Polar
Executive Vice President at FCB
Mexico City, Mexico
TitleNature has an army
Agency
Campaign Nature has an army
Advertiser Peruvian Society of Environmental Rights
Brand SPDA
PostedMay 2012
Business Sector Environmental & Animal Issues
Philosophy We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay. 
Media Type Print
Executive Creative Director
Art Director
Copywriter
Art Director

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