| Title | Beta-7 / This is My Story |
| Agency | Wieden + Kennedy |
| Campaign | Beta-7 - ESPN Videogames / Sega |
| Advertiser | Sega |
| Brand | ESPN Videogames / Sega |
| Posted | April 2004 |
| Business Sector | Computer Software & Multimedia Productions |
| Media Type | Case Study |
| Length | |
| Market | United States |
| Other | MacKenzie Cutler |
| Creative Director | Todd Waterbury |
| Creative Director | Ty Montague |
| Art Director | Robert Rasmussen |
| Copywriter | Bobby Hershfield |
| Creative Director | Kevin Proudfoot |
| Creative Director | Paul Renner |
| Account Manager | Erin Bradburn |
| Agency Producer | Gary Krieg |
| Other | Temma Shoaf |
| Producer | Steve Wax |
| Production Company | Chelsea Pictures |
| Director | Anthony Nelson |
| Director | Debra Kent |
| Director | Stephanie Bruni |
| Production Company | Morton Jankel Zander (MJZ) |
| Editor | Mike Monello |
| Editor | Ed Sanchez |
| Editor | Kuntz & Maguire |
| Typographer | Mike Monello |
| Typographer | Ed Sanchez |
| Typographer | Jim Gunshanon |
| Typographer | M.C. Johnson |
| Other | Pete Beaudreau |
| Other | Gavin Cutler |
| Cinematography | Drew White |
| Digital Director | John Rice |
| Special Effects / VFX | Salvatore Totino |
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