Eric was born in Melbourne, Australia and holds a degree in Business Marketing from Monash
University. His strong aversion to wearing a suit lead him to the creative side of business, where he
took his first job as a copywriter at Y&R Mattingly, Melbourne. After 6 years of honing his craft in
Australia, he moved to New York City where he took a job at Dʼarcy, creating award-winning work
for the Heineken and Amstel Light brands.
A stint at Publicis, NY, working with fellow Aussie, David Droga, saw him promoted to Creative
Director and scoop countless awards for the TBS ʻVery Funnyʼ campaign, including a D&AD Yellow
Pencil, a Cannes Lion and recognition from Advertising Age as the best campaign of the year.
Eric joined W+K Amsterdam as Creative Director on Nike and Electronic Arts. In this time he won
numerous international awards for EAʼs FIFA Street 3 and Nike Womenʼs ʻHere I Amʼ campaign.
He was Creative Director on ʻWrite the Futureʼ for Nike Football, which was honoured with Best in
Show at the One Show and the NY Art Directorʼs Club, as well as receiving the Cannes Lions Film
Promoted to Executive Creative Director alongside Mark Bernath two years ago, 2011 saw Mark
and Eric featured in Ad Age & Creativityʼs 50 ʻinnovators and category-defiersʼ of 2011. Their first
two years on the job has already produced award-winning global work for Heineken with ʻThe
Entranceʼ and ʻThe Legendary Making of the Dateʼ, with an Epica and Eurobest Grand Prix
respectively, and 6 Lions so far.
In his spare time, Eric cycles, spends time on his boat, and enjoys life with his amazing wife and
two wonderful boys.