| Title | N/A |
| Agency | Juniper Park\TBWA |
| Campaign | N/A |
| Advertiser | PepsiCo Inc. |
| Brand | Frito-Lay |
| Posted | February 2009 |
| Product | Fritos |
| Business Sector | Food |
| Story | The new campaign repositions Lay's as a permissible pleasure rather than a craveable indulgence. It tells an emotional story, reminding consumers of the connection they have had with the brand forged over decades. |
| Media Type | |
| Market | Canada |
| Creative Director | Alan Madill |
| Art Director | Alan Madill |
| Creative Director | Terry Drummond |
| Copywriter | Terry Drummond |
| Photographer | Bob Stevens |
| PP | Deb Ingham |
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- BRAND:
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- AGENCY:
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- AGENCY:
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Notebook
- BRAND:
- CJFE
- AGENCY:
- Juniper Park\TBWA
Press
- BRAND:
- CJFE
- AGENCY:
- Juniper Park\TBWA
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- BRAND:
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- AGENCY:
- Juniper Park\TBWA
Music Video
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- AGENCY:
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- BRAND:
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- AGENCY:
- Juniper Park\TBWA
Video Game
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- AGENCY:
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Information is Ammunition 3
- BRAND:
- CJFE
- AGENCY:
- Juniper Park\TBWA