Carl W. Jones

A Welsh/Canadian/Mexican Carl W. Jones is a bilingual, multicultural “tradigital” communications professional, who is also a grad student. His content creation for clients has generated millions of dollars in earned media. From 1995-2010 he was the most awarded Art Director in the Mexican advertising industry, and In 2012 Carl was selected as one of the Top 20 Canadian Creative Directors by Strategy Magazine. In total he has won over 500 awards and recognitions.

His current research at the Royal College of Art RCA is on ‘Decolonizing Advertising’, which sets out to redefine the concept of advertising, transforming it from a capitalist tool used to persuade consumers, into one that can be appropriated to design for the human good. #visualActivist

Carl currently teaches PR & Advertising BA Honors at the University of Westminster in London (UOW), and is a research member at ‘CREAM’, which is one of the UK's leading centres for research in visual and media arts. Also Jones is part of LASAW an interdisciplinary research group dedicated to investigating Latin American themes.

In 2014 Jones contributed to the book "Hacker, Maker, Teacher, Thief: Advertising's Next Generation" published by Creative Social, and presented and published a marketing paper on the Mr. Clean brand at the ‘12th World Congress of Semiotics’ 2015, and on 'Racism & Classism in Mexican Advertising' at the ‘Semiosis in Communication’ world conference in Bucharest 2016; (Spanish language version presented Sept 2019 'World Congress of Semiotics' in Buenos Aires); & 'Encoding Design" in Cyprus 2017, and D
'Decolonizing Advertising' at Semiosis in Bucharest 2021. He is recognized globally as an authority on advertising, being invited to give seminars in 12 countries such as Clio’s Asia, Marketing Magazine Toronto, and recently at Syracuse University USA. He has been Interviewed by major publications and media channels such as the BBC; The Telegraph; and research published on news site The Conversation.com