Carl W. Jones

A Welsh/Canadian/Mexican Carl W. Jones is a bilingual, multicultural “tradigital” communications professional, who is also a grad student. His content creation for clients has generated millions of dollars in earned media. He was the most awarded Art Director in the Mexican advertising industry, and selected as one of the Top 20 Canadian Creative Directors by Strategy Magazine. In total he has won over 500 awards and recognitions including Cannes.

His current research at the Royal College of Art RCA is on ‘Decolonizing Advertising’, sets out to redefine the concept of advertising through his analysis of the political economy of race in Mexico, and its manifestation through the spectacle of advertising.. #visualActivist

Carl currently teaches PR & Advertising BA Honors at the University of Westminster in London (UOW), and is a research member at the University of Westminster’s Communication and Media Research Institute (CAMRI), a world-leading centre in the study of media and communication and renowned for its critical and international research; Carl also is a founding member of the research group @LASAWw (Latin American Studies at Westminster.)

Jones contributed to the book "Hacker, Maker, Teacher, Thief: Advertising's Next Generation" published by Creative Social, and presented and published a marketing paper on the Mr. Clean brand at the ‘12th World Congress of Semiotics’ and on 'Racism & Classism in Mexican Advertising' at the ‘Semiosis in Communication’ world conference in Bucharest; (Spanish language version presented Sept 2019 'World Congress of Semiotics' in Buenos Aires); & 'Encoding Design" in Cyprus 2017, 2022, and his latest research into 'Decolonizing Advertising' at 'Semiosis' in Bucharest 2021, and the IASS Global Congress of Semiotics in Greece 2022.

He is recognized globally as an authority on advertising, being invited to give seminars in 12 countries such as Clio’s Asia, Marketing Magazine Toronto, Syracuse University USA, History of Advertising Trust UK, and at the AAA American Academy of Advertising conference 2022. He has been Interviewed by major publications and media channels such as the BBC; The Telegraph; Periodico Reforma, The Face, AL Jazeera, El Pais, and his research published on news site The Conversation.com and The Drum