| Title | The Red Scarf |
| Agency | Grey Group Canada |
| Campaign | The dignity project |
| Advertiser | The Salvation Army |
| Brand | The Salvation Army |
| Posted | January 2011 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | With Your Donation, a Sense of Dignity is Within Reach |
| Philosophy | In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach. |
| Media Type | Poster |
| Creative Director | Carl W. Jones |
| Art Director | Rick Mayzis |
| Art Director | Dylan Moggey |
| Copywriter | Christ Tropak |
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