Juan Roberts

Juan Roberts

EVP, Creative Director at Creative Lunacy, Inc.
Greater Los Angeles Area, United States

Summary

Juan Roberts launched his career marketing flyers and business cards to salons and babershops in the neighborhood to co-found a million dollar ad agency in Detroit. He grew that to a $10 Million firm and then cashed out. At a new ad agency, he produced work that has garnered upwards of $50 Billion in market share and volume for an A-list of global brands like Chrysler, P&G, Coke, CitiGroup, Revlon, Hilton, Verizon, American Airlines, and many more.

Now, as Creative Lunacy, Inc., his team propagates each client's products, services or events ... over all competitors.

Specialties: Creative Direction, Brand Strategy, Graphic Design, Photography

Who We Serve:
- book publishing industry
- internal creative/marketing depts.
- social marketing specialists
- ad agencies
- business owners
- marketing communication companies
- faith-based & community organizations
- magazines & newspapers
- promotional agencies
- boutique creative shops
- public relations firms

Sector Experience

Positions

Principal Creative Director
Creative Lunacy, Inc.
June 2008 - Present (9 years 5 months)

Greater Los Angeles Area
Owner
Urban Christian Entertainment, Inc.
June 2003 - January 2008 (4 years 7 months)
Greater Los Angeles Area
A premiere design and marketing firm for urban Christian lifestyles and culture.
EVP, CD
Southfield, United States
June 1993 - June 2003 (10 years)
Greater Detroit Area
GlobalHue was the singularly most gratifying experience of my career. During the growth years, the team that we built competed at every level of marketing communications from ideation to promotions, LIVE events, national brand introductions and extensions for Chrysler nameplates, P&G product categories, American Airlines services, Verizon Wireless pre-paid launch, CitiGroup consumer financials and many others. GlobalHue has influenced each creative step I have taken since.

Education

Master's degree Field Of Study Creative ROI

School of Hard Knocks
1977 - 2016 (39 years)

Commercial and Advertising Art Grade 12

Milwaukee Trade and Tech
1973 - 1977 (4 years)
Activities and Societies: All forms of creativity - drawing, painting, editorial and commercial illustration, working with metal/wood/stone/glass. MATC Commercial Art Fellowship Competition; Hallmark National Gold Medal Winner; University of Wisconsin - Green Bay Scholarship As a student I excelled in all artistic endeavors, especially generating revenue with my art. I competed successfully locally and nationally. At 16 I negotiated a deal to show in a gallery in Chicago with my photo-realistic illustrations.

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