Alex Miranda
Director at Trator Films
São Paulo, Brazil
Campaign Forbes Helivery
Advertiser Forbes
Brand Forbes
Business Sector Newspapers, Magazines, Books
Tagline Why deliver at the bottom when our readers are at the top?
Story The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. 
Result Successfully  managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly.
Media Type Case Study
Sound Production
Production Company
Advertising Manager
Account Supervisor
Account Director
Art Director
Creative Director
Executive Creative Director
Executive Creative Director
Group Creative Director

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