Sam Crawford
Directors at Evil Plan
Los Angeles, United States
TitleSigns
Agency
Campaign Signs
Advertiser Atlanta Union Mission
Brand Altanta Union Mission
PostedMay 2005
Product Homeless Shelter
Business Sector Consumer & Public Services
Tagline If there's a cure for homelessness, this is it.
Story Actual former homeless people, carrying signs of success vs. signs of poverty.
Philosophy Take the cardboard signs of homeless people, and turn them into positive messages.
Problem Increase awareness of homelessness, and a unique solution for it.
Result Donations to the Atlanta Union Mission have increased by over 25%.
Media Type Television & Cinema
Length
Market United States
Art Director
Other
Director
Other
Account Executive
Other
Executive Creative Director
Copywriter
Creative Director

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