Title | Signs |
Agency | JWT Atlanta |
Campaign | Signs |
Advertiser | Atlanta Union Mission |
Brand | Altanta Union Mission |
Posted | May 2005 |
Product | Homeless Shelter |
Business Sector | Consumer & Public Services |
Tagline | If there's a cure for homelessness, this is it. |
Story | Actual former homeless people, carrying signs of success vs. signs of poverty. |
Philosophy | Take the cardboard signs of homeless people, and turn them into positive messages. |
Problem | Increase awareness of homelessness, and a unique solution for it. |
Result | Donations to the Atlanta Union Mission have increased by over 25%. |
Media Type | Television & Cinema |
Length | |
Market | United States |
Art Director | Jay Blizzard |
Other | Shaun Campbell |
Director | Sam Crawford |
Other | Colleen Kilduff |
Account Executive | Kyle Lusk |
Other | George Medland |
Executive Creative Director | Scott Nelson |
Copywriter | Dave Perks |
Creative Director | Monty Wyne |