| Title | Staple Slalom |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | This idea depended on Rolling Stone and Autoweek agreeing to bind with orange staples. Our media department made it happen. |
| Media Type | Magazine |
| Market | United States |
| Art Director | Andrew Keller |
| Copywriter | Bill Wright |
| Photographer | Sebastian Gray |
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