Melodie McDaniel
Director at The Directors Bureau
Menlo Park, United States
Title Appointment
Agency
Campaign Choose Trio HMO during open enrollment
Advertiser Blue Shield of California (BSC)
Brand BSC
Date of First Broadcast/Publication 2019 / 10
Business Sector Insurance
Philosophy The campaign’s emotional nature is a standout within the healthcare space. In a series of black and white spots, the work highlights BSC’s 24/7 on call doctors, 600+ urgent care centers statewide, house calls 365 days/year, and on call pharmacists. BSC knows people want more from their health plan and wants to support consumers during a crucial time of the year. Through this new campaign, the health insurance company shows us that with Trio HMO, you get a better kind of HMO.
Media Type Television
Length
Chief Marketing Officer (CMO)
SVP
VP Brand
Director of Consumer Marketing
Director Brand Advertising and Sponsorships
Senior IFP Marketing Manager
Manager Brand Advertising and Sponsorships
Marketing Account Manager
Marketing Operations Manager
Creative Director
Art Director
Copywriter
Executive Director of Integrated Production
Associate Integrated Producer
Business Affairs Manager
Account Director
Account Supervisor
Director of Performance Marketing
Performance Marketing Supervisor
Production Company
Director
Executive Producer
Producer
Post Production
Editor
Head of Production
Editorial Company Executive Producer
Music
Music Composer

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