|Campaign||Start a lie - Tappening|
|Business Sector||Environmental & Ecological Issues|
|Tagline||If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com|
|Story||The goal is to diffuse on the web a lie about bottled water. People could realize tap water is as good as bottled one, and better for the environment.|
|Creative Director||Mark DiMassimo|
|Art Director||Chris Carlberg|
|Account Director||Steve Dolan|
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