Mark DiMassimo
Creative Director at DiMassimo Goldstein
New York, United States
TitlePolar Bears
Campaign Start a lie - Tappening
Brand Tappening
PostedJuly 2009
Product Tap water
Business Sector Environmental & Ecological Issues
Tagline If bottled water companies can lie, we can too. Find out the truth at or spread your own lie at
Story The goal is to diffuse on the web a lie about bottled water. People could realize tap water is as good as bottled one, and better for the environment.
Media Type Print
Market United States
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