Evelyn Neill
Executive Creative Director at TBWA\Chiat\Day
New York, United States
TitleA day in the life
Campaign A Day In the Life - Knight Capital Group
Advertiser Knight Group
Brand Knight Capital Group
PostedMay 2006
Product financial services
Business Sector Banking, Finance, Law & Insurance
Tagline The science of trading. The standard of trust.
Story Famed rock photographer Danny Clinch has created a montage of images from the trading floor that jump off the page to capture the essence of what Knight encounters in its quest to service clients with integrity and innovation.
Philosophy "We took a look at what the competition is doing, which is traditional page advertising," says Chris Philip, Doremus' Senior VP, Media Director, "and blew the category apart. We developed unique sizes to give the ads the impact of a spread at a fraction of the cost. The appeal of the executions is that they lend themselves to the beauty of the photographic images."
Media Type Magazine
Market United States
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