| Title | Mr. Mu |
| Agency | Singleton Ogilvy & Mather |
| Campaign | Mr. Mu |
| Advertiser | Emu |
| Brand | Emu Bitter |
| Posted | August 2000 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Bitter. Done our way. |
| Media Type | Television |
| Length | |
| Market | Australia |
| Executive Creative Director | Bruce Matchett |
| Copywriter | Bruce Matchett |
| Art Director | Bruce Matchett |
| Agency Producer | George Saada |
| Director | Fabio Nardo |
| Editor | Greg Sutton |
| Production Company | Film Graphics |
| Director | Don Ezard |
| Director | Arthur Filloy |
| Production Company Producer | Jude Lengel |
| Post Production | Fabio Nardo |
| Post Production | Sue Hitchock |
| Animation | Juunko Aoyma |
| Music | Song Zu |
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