Honda - "Landscapeometer"

VillarRosàs Barcelona, Spain

5909

Title	Landscapeometer
Agency	VillarRosàs
Campaign	Landscapeometer
Advertiser	Honda Motor Co., Ltd.
Brand	Honda
Posted	May 2008
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy	The idea of this internet TVCM is to replace the numbers of a mileometer with images of landscapes because with the Honda CR-V you dont cover miles, you experience them.
Problem	SUVs (Sport Utility Vehicle) are very appreciated by the consumer because of their versatility. But although their technology has evolved a lot, SUV cars are still less efficient on asphalt. Honda engineers designed the new CR-V with the idea to get a SUV with real on-road performance. Basically because it is where consumers cover the biggest part of the kilometers. So the communication objective was to present a car made to enjoy any kind of travel from the beginning till the end and to do it with the specific Honda's tone of voice: human and passionate.
Media Type	Web Film
Length	55 seconds
Market	Spain
Director	Brosmind
Illustrator	Brosmind
Agency Producer	Patricia García
Agency Producer	Melanie Andrada
Account Supervisor	Albert López
Account Supervisor	Merche García
Creative Director	Oriol Villar
Creative Director	Fernando Codina
Art Director	Michele Salati
Advertising Manager	Elena Gris
Advertising Manager	Natalia Sagalés
Advertising Manager	Elisabet Navarro