| Title | Matrix |
| Agency |
New BBDO
|
| Campaign |
Matrix
|
| Advertiser |
Warner Home Vidéo
|
| Brand |
Matrix
|
| Date of First Broadcast/Publication |
2000 / 3
|
| Product |
VHS & DVD
|
| Business Sector | Records, CDs, DVDs & Videos
|
| Tagline | All That You've Seen Till Now Was Only a Dream |
| Tagline (original language) | Tout ce que vous avez vu jusqu'ici n'était qu'un rêve |
| Story | Film scenes editing with an alternation of slow motions and actions |
| Story (original language) | Montage de scènes du film avec alternance de ralentis et d'actions. |
| Philosophy | Revive on the strong idea of the film (real/virtual) through the campaign signature |
| Philosophy (original language) | Rebondir sur l'idée forte du film (réel/virtuel) à travers la signature de campagne. |
| Problem | Promote the launch in VHS & DVD for Matrix film |
| Problem (original language) | Promouvoir la sortie en VHS & DVD du film Matrix. |
| Media Type |
Television
|
| Length | |
| Market | France |
| Creative Director |
François Jaglin
|
| Copywriter |
Albert Manescau
|
| Art Director |
Thierry Martinez
|
| Production Company |
Plus Gros Le Logo
|