Title | Sphere of Summer |
Agency | DDB Chicago |
Campaign | Sphere of Summer |
Advertiser | Anheuser-Busch |
Brand | Bud Light Lime |
Posted | August 2000 |
Business Sector | Beers, Ciders, Lagers |
Story | A man in summer clothes walks out of a bottle store carrying a six pack of Bud Light Lime. It quickly becomes apparent that it's the middle of winter. The sphere of summer surrounding the Bud Light Lime guy momentarily changes his environment to summer. A motorist moving snow off his vehicle starts opening up a convertible. A snow blower becomes a lawn mower for a second or two. Finally the Bud Light Lime guy reaches a haven of summer, with a sphere created by a Bud Light Lime party. "It's a Summer state of mind." |
Media Type | Television |
Length | |
Market | United States |
Group Creative Director | Mark Gross |
Creative Director | Chris Roe |
Creative Director | Chuck Rachford |
Copywriter | Pat Burke |
Art Director | Chris Carraway |
Executive Agency Producer | Will St. Clair |
Agency Producer | Kate Hildebrant |
Associate Agency Producer | Patty Phassos |
Director | Stylewar |
Production Company | Smuggler |
Director of Photography (DOP) | Crille Forsberg |