Chris Roe
Creative Director at DDB Chicago
Chicago, United States
TitleSphere of Summer
Agency
Campaign Sphere of Summer
Advertiser Anheuser-Busch
Brand Bud Light Lime
PostedAugust 2000
Business Sector Beers, Ciders, Lagers
Story A man in summer clothes walks out of a bottle store carrying a six pack of Bud Light Lime. It quickly becomes apparent that it's the middle of winter. The sphere of summer surrounding the Bud Light Lime guy momentarily changes his environment to summer. A motorist moving snow off his vehicle starts opening up a convertible. A snow blower becomes a lawn mower for a second or two. Finally the Bud Light Lime guy reaches a haven of summer, with a sphere created by a Bud Light Lime party. "It's a Summer state of mind."
Media Type Television
Length
Market United States
Group Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Executive Agency Producer
Agency Producer
Associate Agency Producer
Director
Production Company
Director of Photography (DOP)

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