Xavier Royaux
SVP Chief Marketing Officer at McDonald's France
Paris, France
TitleMan
Title (original language)Homme (anglais)
Agency
Campaign Come as you are - McDonald's
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy (original language) Venez comme vous êtes. Une posture qui
restitue la réalité de l’expérience McDonald’s : un lieu de vie ouvert à tous, où on n’a pas besoin de changer son comportement ou de s’adapter à des contraintes, où il est facile de rester soi même, au final, ou l’on peut simplement venir comme on est.
Media Type Outdoor/Out of Home
Market France
Art Buyer
Art Buyer
Photographer
Advertising Manager
Agency Producer
Agency Producer
Associate Art Director
Art Director
Creative Director
Account Manager
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager

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