Xavier Royaux
SVP Chief Marketing Officer at McDonald's France
Paris, France
TitleThe Model and The Surfer (English)
Title (original language)La Mannequin et le Surfeur (Anglais)
Agency
Campaign Come as you are 2010 - McDonald's
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Tagline Come as you are
Tagline (original language) Venez comme vous êtes
Story With these new films, consumers return at the heart of the restaurants. With more realistic scenes, McDonald's restaurants are proving to be true places where everyone live tender, cheerful or intens moments.
Media Type Television & Cinema
Creative Director
Art Director
Copywriter
Director
Production Company
Agency Producer
Account Manager
Account Manager
Account Manager
Music
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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