Xavier Royaux
SVP Chief Marketing Officer at McDonald's France
Paris, France
TitleMixed Scarves: Englugal
Agency
Campaign Venez comme vous êtes – EURO 2016
Advertiser McDonald's
Brand McDonald's
PostedNovember 2016
Business Sector Restaurants & Fast Food
Story This outdoor campaign came out during the UEFA EURO 2016 in France. Each visual was specifically placed where supporters from the 2 countries in the scarf could see it (in the city of the game, around stadiums, fanzones, airports, train stations… etc)
Media Type Outdoor/Out of Home
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Executive Creative Director
Creative Director
Art Director
Copywriter
Traffic Director

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