Xavier Royaux
SVP Chief Marketing Officer at McDonald's France
Paris, France
TitleWhen the city becomes alive (30 sec)
Title (original language)Quand la ville prend vie (30 sec)
Agency
Campaign When the city becomes alive - Suez
Advertiser Suez
Brand Suez
Date of First Broadcast/Publication
Business Sector Energy & Water Authorities, Utilities
Tagline Energy, water and waste services. Suez. Delivering the essentials of life
Tagline (original language) L'énergie, l'eau, la propreté. Suez. Vous apporter l'essentiel de la vie
Problem The film shows a model of a city gradually coming alive as the services provided by SUEZ are deployed:

- Energy and related services, which are symbolized by the light that progressively illuminates the town, and domestic gas supply;

- water, evoked by a public fountain and the distributor of water;

- waste services represented by waste collection
Problem (original language) La maquette d'une ville s'anime au fur et à mesure que les services apportés par Suez se déploient:

- l'énergie et les services associés symbolisent la lumière éclairant progressivement la ville et le gaz domestique;

- l'eau symbolisée par une fontaine publique et la distribution d'eau;
Result The choice of a director, specialist in digital animation and filming was decisive in giving the film all its magic.

He also injected a touch of poetry, notably through the choice of music, as well as a touch of humor, with dozens of little details to be discovered in each shot of this film. The idea of life being infused into this formerly inanimate town and the sense of proximity are hence reinforced with the viewer
Result (original language) Le choix d'un réalisateur spécialiste de la mise en scène et de l'animation numérique a permis au film de donner toute sa magie.

En outre, il a apporté une touche de poésie, notamment dans le choix de la musique, ainsi qu'une touche d'humour avec quantité de petits détails à découvrir dans chacun des plans de ce film. La vie dans cette ville à l'origine inanimée et le sentiment de proximité avec le spectateurs en sont renforcés
Media Type Television & Cinema
Length
Market Europe, Belgium, France
Production Company
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Creative Director
Art Director
Singer
Music Composer
Copywriter
Agency Producer
Director

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