Xavier Royaux
SVP Chief Marketing Officer at McDonald's France
Paris, France
TitleWhen the city becomes alive (French)
Title (original language)Quand la ville prend vie
Agency
Campaign When the city becomes alive - Suez
Advertiser Suez
Brand Suez
Date of First Broadcast/Publication
Business Sector Energy & Water Authorities, Utilities
Tagline Energy, water and waste services. Suez. Delivering the essentials of life
Tagline (original language) L'énergie, l'eau, la propreté. Suez. Vous apporter l'essentiel de la vie
Story Based on the same principle as the film, the press campaign represents a street scene in a model town, where the people coming into contact with the elements that symbolize SUEZ businesses become real, as opposed to the plastic figurines.
Story (original language) Sur le même principe que le film, la campagne en presse écrite représente une scène dans une rue de la ville maquette, où seul les personnages au contact d'éléments symbolisant les métiers de SUEZ deviennent réels, par opposition aux personnages en plastique
Media Type Print
Market Europe, France
Production Company
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Creative Director
Art Director
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