Bill Smedley
Editor at AMV BBDO
London, United Kingdom
TitleEven Angels Will Fall
Campaign Even Angels Will Fall
Advertiser Unilever
Brand Axe/Lynx Excite variant
Date of First Broadcast/Publication
Business Sector Toiletries
Tagline New Axe Excite. Even Angels will fall
Story The ad show the residents of a picturesque European town going about their daily business, when suddenly beautiful female anges begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite. The ad breaks to the man spraying Lynx Exicte onto himself in his bedroom.
Philosophy Excite is a fragrance so good that when you spray it, even angels will fall from the sky.
Media Type Television & Cinema
Soundtrack Sexy Boys
Post Production
Production Company MJZ
Editing Company
Director of Photography (DOP)
Account Director
Agency Producer
Agency Producer
Creative Director
Creative Team
Creative Team
Sound Wave Studio
Music The Fallen Angels

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