Bill Smedley
Editor at AMV BBDO
London, United Kingdom
TitleMy Angel Girlfriend
Campaign Even Angels Will Fall
Advertiser Unilever
Brand Axe/Lynx Excite variant
Date of First Broadcast/Publication
Business Sector Toiletries
Tagline Even angels will fall
Story 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces.
Philosophy This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign
Problem Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media
Media Type Television & Cinema
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