Bill Smedley
Editor at AMV BBDO
London, United Kingdom
TitleMy Angel Girlfriend
Agency
Campaign Even Angels Will Fall
Advertiser Unilever
Brand Axe/Lynx Excite variant
Date of First Broadcast/Publication
Business Sector Toiletries
Tagline Even angels will fall
Story 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces.
Philosophy This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign
Problem Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media
Media Type Television & Cinema
Sound
Production Company
Creative Director
Editing Company
Post Production
Advertising Manager
Creative Team
Creative Director
Sound
Sound
Agency Producer
Account Manager
Account Director
Director
Producer
Director of Photography (DOP)
Editor
Creative Team

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started