Title | Remember |
Agency | kwp! Advertising |
Campaign | Remember |
Advertiser | Motor Accident Commission |
Brand | MAC |
Posted | December 2015 |
Business Sector | Road Safety |
Tagline | Remember or be remembered |
Story | Following a devastating October on South Australian roads, which saw 18 people killed in car crashes, the Motor Accident Commission delivered a direct message to motorists via a powerful television commercial from KWP! The commercial shines a light on the lonely roadside memorials families create to remember loved ones who died there. It's a timely and poignant wake-up call to drivers to remember or be remembered. |
Media Type | Television & Cinema |
Length | |
Director | Mike Wilson |
Creative Director | James Rickard |
Producer | Matt Byrne |
Copywriter | Corey Swaffer |
Art Director | Michael Gagliardi |
Account Director | Tristan Glover |
Strategist | David O'loughlin |
Director of Photography (DOP) | Miles Rowland |
Account Manager | Carmel Alfano |
Agency Producer | Georgina Toole |
Sound Designer | Scott Illingworth |
Sound Designer | Pete Best |
Sound Studio | Best FX |