Jacques Vauchelle
Creative Director at MullenLowe France
Paris, France
TitleLemon Juice-Man
Title (original language)L'Homme Citron Pressé
Campaign Another Vision Of Retail - E. Leclerc
Advertiser E.Leclerc
Brand E. Leclerc
Date of First Broadcast/Publication
Product Supermarkets
Product (original language) Supermarchés
Business Sector Department Stores, Supermarkets
Tagline E. Leclerc . A movement with you for 50 years.
Tagline (original language) E. Leclrec. Un mouvement auprès de vous depuis 50 ans.
Story Leclerc refuses to accept the vision of retailing where only some products are at lower price.
Philosophy Re-emphasise for the consumer that E.Leclerc is different and original in the retail world.
Problem The campaign denounces some of the stereo-types of supermarkets with cynicism and common sense.
Media Type Billboard
Market France
Creative Director
Art Director

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