|Title (original language)||L'Homme Citron Pressé|
|Campaign||Another Vision Of Retail - E. Leclerc|
|Date of First Broadcast/Publication|
|Product (original language)||Supermarchés|
|Business Sector||Department Stores, Supermarkets|
|Tagline||E. Leclerc . A movement with you for 50 years.|
|Tagline (original language)||E. Leclrec. Un mouvement auprès de vous depuis 50 ans.|
|Story|| Leclerc refuses to accept the vision of retailing where only some products are at lower price.|
|Philosophy|| Re-emphasise for the consumer that E.Leclerc is different and original in the retail world.|
|Problem|| The campaign denounces some of the stereo-types of supermarkets with cynicism and common sense.|
|Creative Director||Jacques Vauchelle|
|Art Director||Caroline Nammour|
|Illustrator||Ich & Kar|
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