| Title | Milch Cow-Man |
| Title (original language) | L'Homme Vache à Lait |
| Agency | Libre MullenLowe |
| Campaign | Another Vision Of Retail - E. Leclerc |
| Advertiser | E.Leclerc |
| Brand | E. Leclerc |
| Date of First Broadcast/Publication | 2000 / 3 |
| Product | Supermarkets |
| Product (original language) | Supermarchés |
| Business Sector | Department Stores, Supermarkets |
| Tagline | E. Leclerc . A movement with you for 50 years. |
| Tagline (original language) | E. Leclrec. Un mouvement auprès de vous depuis 50 ans. |
| Story | Leclerc refuses to accept the vision of retailing where financial markets control consumers' buying power. |
| Philosophy | Re-emphasise for the consumer that E.Leclerc is different and original in the retail world. |
| Problem | The campaign denounces some of the stereo-types of supermarkets with cynicism and common sense. |
| Media Type | Billboard |
| Market | France |
| Creative Director | Jacques Vauchelle |
| Art Director | Caroline Nammour |
| Illustrator | Ich & Kar |
| Copywriter | Olivier Henry |
More Work
SEE ALLGeorges Rech
- BRAND:
- Georges Rech
- AGENCY:
- Libre MullenLowe
Table
- BRAND:
- Georges Rech
- AGENCY:
- Libre MullenLowe
Trousers
- BRAND:
- Georges Rech
- AGENCY:
- Libre MullenLowe
Express Cook Rice 5 Minutes
- BRAND:
- Lustucru
- AGENCY:
- Libre MullenLowe
Frog's Woman
- BRAND:
- Georges Rech
- AGENCY:
- Libre MullenLowe
Purity
- BRAND:
- Yves Rocher
- AGENCY:
- Libre MullenLowe
Colours
- BRAND:
- Yves Rocher
- AGENCY:
- Libre MullenLowe
Crop
- BRAND:
- Georges Rech
- AGENCY:
- Libre MullenLowe
Ephemeral-Man
- BRAND:
- E. Leclerc
- AGENCY:
- Libre MullenLowe