Woodstock Bourbon - " How We Roll"

Cummins & Partners

Cummins & Partners St Kilda, Australia

9240

Title	How We Roll
Agency	Cummins & Partners
Campaign	How We Roll
Advertiser	Asahi Premium Beverages
Brand	Woodstock Bourbon
Date of First Broadcast/Publication	2014 / 2
Business Sector	Beverages
Tagline	In Woodstock Kentucky, we found the more we trun our American Oak barrels, the better the bourbon tastes
Story	This campaign from CumminsRoss Melbourne centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel.
Media Type	Television
Length	78 seconds
Market	Australia
Post Production	The Butchery
Advertising Manager	Kate Dowd
Advertising Manager	Kelly Jones
Chief Executive Officer (CEO)	Sean Cummins
Executive Creative Director	Jason Ross
Copywriter	Chris Mellish
Art Director	Aaron Lipson
Managing Director	Chris Jeffares
Account Director	Hayden Isaacs
Account Director	Damiano Dipietro
Account Manager	Jessica Chamberlain
Agency Producer	Susannah George
Media Planner	Media
Media Director	Tom Johnson
Production Company	Guilty
Production Company Producer	Jason Byrne
Director	Tony Rogers
Director of Photography (DOP)	Shelley Farthing-Dawe
Post Production	The Refinery
Sound Design Company	Flagstaff Studios
Sound	Paul Le Couteur