Xavier Real Del Sarte
Advisor at THE GOOD COMPANY
Saint-Ouen, France
TitleBikes (French)
Title (original language)Les Vélos
Agency
Campaign Polo Wembley Campaign - Volkswagen VW
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication
Product Polo Wembley
Business Sector Cars
Tagline It takes some getting used to
Tagline (original language) Il va falloir vous y habituer
Story A very young guy is in front of a bikes park. He is trying to park his car in it.
Story (original language) Une très homme est devant un parking à vélos. Il essaie d'y garer sa voiture.
Philosophy Show very young people have now a Polo Wembley, their first car. But they keep the same behaviour than before.
Philosophy (original language) Montrer de très jeunes gens qui ont maintenant une Polo Wembley, leur première voiture. Mais ils gardent le même comportement qu'auparavant.
Problem The Polo Wembley has a so cheaper price for a Volkswagen than very young people could buy it. But it's very new, and it's hard for them to to take the habit.
Problem (original language) La Polo Wembley a un prix si peu élevé pour une Golf que de très jeunes gens peuvent se l'offrir, et les autres ne peuvent pas le croire.
Media Type Television
Length
Market France
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Sound Design Company
Production Company
Producer
Director

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