| Title | The doll |
| Title (original language) | La poupée |
| Agency | agence .V. |
| Campaign | The German alternative - Euromotor |
| Advertiser | Euromotor |
| Brand | MZ |
| Date of First Broadcast/Publication | 2005 / 5 |
| Product | 125 SM |
| Business Sector | Motorcycles |
| Tagline | The German alternative |
| Tagline (original language) | L'alternative allemande |
| Philosophy | The focus chosen by the agency is to present MZ as an alternative choice in the motorcycle market by emphasising its German origins. With an original design, leading technology and affordable prices, the MZ products possess all the attributes necessary to be able to face up to competition and seduce amateur motorcyclists. |
| Philosophy (original language) | Laxe choisi par lagence est de présenter MZ comme un choix alternatif au marché en faisant valoir ses origines allemandes. Design original, technologie de pointe, prix accessibles, les produits MZ possèdent tous les attributs pour faire face à la concurrence et séduire les amateurs de 2 roues. |
| Problem | Euromotor, the only distributor of the brands PGO, MZ and CF Moto, and its agency .V. launches an advertising campaign for the motorcycles MZ 125 and 1000 SF. It will appear in magazines such as Génération 125, City Z, Moto Journal and VSD. The aim is to highlight the renewal of the motorcycle brand MZ and to promote its most recent models. |
| Problem (original language) | Euromotor qui est limportateur exclusif des marques PGO, MZ et CF Moto distribuées dans près de 350 concessions en France, lance avec lagence .V. une campagne presse pour les motos MZ 125 et 1000 SF, visible dans des titres tels que Génération 125, City Z, Moto Journal ou VSD. Lobjectif est de faire valoir le renouveau de la marque de moto MZ et de promouvoir ses derniers modèles |
| Media Type | Magazine |
| Market | France |
| Creative Director | Christian Vince |
| Copywriter | Fabien Teichner |
| Account Manager | Xavier Real Del Sarte |
| Account Manager | Johann Thion |
| Photographer | Stéphane Gallois |
| Advertiser's Supervisor | Olivier Perraudin |
| Art Director | Faustin Claverie |
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