Xavier Real Del Sarte
Advisor at THE GOOD COMPANY
Saint-Ouen, France
TitleThe doll
Title (original language)La poupée
Agency
Campaign The German alternative - Euromotor
Advertiser Euromotor
Brand MZ
Date of First Broadcast/Publication
Product 125 SM
Business Sector Motorcycles
Tagline The German alternative
Tagline (original language) L'alternative allemande
Philosophy The focus chosen by the agency is to present MZ as an alternative choice in the motorcycle market by emphasising its German origins. With an original design, leading technology and affordable prices, the MZ products possess all the attributes necessary to be able to face up to competition and seduce amateur motorcyclists.
Philosophy (original language) L’axe choisi par l’agence est de présenter MZ comme un choix alternatif au marché en faisant valoir ses origines allemandes. Design original, technologie de pointe, prix accessibles, les produits MZ possèdent tous les attributs pour faire face à la concurrence et séduire les amateurs de 2 roues.
Problem Euromotor, the only distributor of the brands PGO, MZ and CF Moto, and its agency .V. launches an advertising campaign for the motorcycles MZ 125 and 1000 SF. It will appear in magazines such as Génération 125, City Z, Moto Journal and VSD.


The aim is to highlight the renewal of the motorcycle brand MZ and to promote its most recent models.
Problem (original language) Euromotor qui est l’importateur exclusif des marques PGO, MZ et CF Moto distribuées dans près de 350 concessions en France, lance avec l’agence .V. une campagne presse pour les motos MZ 125 et 1000 SF, visible dans des titres tels que Génération 125, City Z, Moto Journal ou VSD.


L’objectif est de faire valoir le renouveau de la marque de moto MZ et de promouvoir ses derniers modèles
Media Type Magazine
Market France
Creative Director
Copywriter
Account Manager
Account Manager
Photographer
Advertiser's Supervisor
Art Director

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