SC Johnson - "The Blue Paradox"

Ogilvy Chicago

Ogilvy Chicago Chicago, United States

1687

Title	The Blue Paradox
Agency	Ogilvy Chicago
Campaign	The Blue Paradox
Advertiser	SC Johnson
Brand	SC Johnson
Posted	April 2022
Business Sector	Cleaning Products, Soaps, Detergents
Story	The ocean plastics crisis has reached a tipping point – we need make collective, disruptive change now in order to tip things back in the right direction. So, SC Johnson created The Blue Paradox, an immersive interactive experience in London that helped protect 1 sq km of ocean for everyone who attended. Built inside the largest shopping mall in Europe, the mesmerizing multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. As the first experience of its kind where visitors would make a tangible difference just by attending, we helped to protect 22,837 sq km of ocean – more than the land area of Wales. The Blue Paradox inspired those who attended, and millions more through shares on social media, to help turn the tide and join SC Johnson in their vision for a waste free world.
Media Type	Case Study
Deputy Chief Creative Officer, Worldwide	Joe Sciarrotta
Global Group Creative Director	Tereasa Surratt
Creative Director	Steve Hahn
Creative Director	Scott Larson
Executive Producer	Mike Diedrich
Experiential Producer	Katie Shutt
Editor	Matt Golin
Global CMO & Chief Growth Officer	Philip Heimann
Executive Group Director	Zac Rosenberg
Account Supervisor	Emily Holzberg