| Title | Need It ? Course You Do ! |
| Agency |
McCann London
|
| Campaign |
Portable DVD - Panasonic
|
| Advertiser |
Panasonic
|
| Brand |
Panasonic
|
| Date of First Broadcast/Publication |
2000 / 6
|
| Product |
LV75 Portable DVD Player
|
| Business Sector | Consumer Electronics & Audio-Visual
|
| Tagline | Need It? Course You Do. |
| Story | Launch of Panasonic's 3rd generation portable DVD player - the most advanced portable DVD player in the market to 'Toys Boys', as the ultimate portable cinema. |
| Philosophy | Positioning the LV75 Portable DVD Player as the ultimate must have, by Panasonic. Targeting 'Toys Boys' - those who are constantly on the look out for something new and exciting to own as a treat for themselves. Tapping into their core desire of having the latest, with this, the ultimate portable cinema. |
| Problem | To maintain market-leading position at the cutting-edge of audio visual entertainment with the launch of Panasonic's 3rd generation Portable DVD Player and more Panasonic's usage to being more desirable and innovative. |
| Media Type |
Billboard
|
| Market | United Kingdom |
| Creative Director |
Luke White
|
| Copywriter |
Chris McDonald
|
| Art Director |
Matt Statham
|
