|Advertiser||Pidilite Industries Limited|
|Date of First Broadcast/Publication|
|Business Sector||Paints, Wood Protectors, Paint Brushes, Adhesives|
|Story|| Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives.|
Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds.
Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films.
|Chief Creative Officer||Sonal Dabral|
|Chief Creative Officer||Kainaz Karmakar|
|Chief Creative Officer||Harshad Rajadhyaksha|
|Chief Creative Officer||Sukesh Nayak|
|Group Creative Director||Amitabh Agnihotri|
|Creative Director||Karunasagar Sridharan|
|Production Company||Shankh Studio|
|Production Company Producer||Manohar Nayak|
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