| Title | Camera |
| Agency | Ogilvy Malaysia |
| Campaign | Camera |
| Advertiser | Procter & Gamble |
| Brand | Duracell Ultra |
| Posted | May 2004 |
| Business Sector | Batteries (Except Car Batteries), Light Bulbs |
| Media Type | Poster |
| Market | Malaysia |
| Creative Director | Sonal Dabral |
| Copywriter | Donevan Chew |
| Art Director | Tan Keong |
| Art Director | Gavin Simpson |
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