| Title | Andes Friends Recovery |
| Agency | Saatchi & Saatchi Argentina |
| Campaign | Andes Friend Recovery (AFR) |
| Advertiser | AB Inbev |
| Brand | Andes |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Beers, Ciders, Lagers |
| Story | How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot. |
| Philosophy | Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio |
| Result | The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends. |
| Media Type | Case Study |
| Account Manager | Patricia Abelenda |
| Account Manager | Jaime Vidal |
| Agency Producer | Patricio Martinez |
| Agency Producer | Camilo Rojas |
| Agency Producer | Adrian Aspani |
| Creative Team | Pedro Porcaro |
| Creative Team | Charlie Lanús |
| Creative Director | Fernando Militerno |
| Executive Creative Director | Mariano Serkin |
| Executive Creative Director | Maxi Itzkoff |
| Advertising Manager | Ricardo Fernandez |
| Advertising Manager | Eduardo Palacios |
| Advertising Manager | Benjamin Mountford |
| Sound Design Company | Supercharango |
| Production Company | Pickle |
| Director of Photography (DOP) | Leandro Filloy |
| Executive Producer | Caro Cordini |
| Director | Luisa Kracht |
| Director | Nico & Martin |
| Production Company | Primo |
| AFRecovery Installation | Sake Integrated Company |
More Work
SEE ALLMom
- BRAND:
- Andes Beer
- AGENCY:
- Saatchi & Saatchi Argentina
Dog Walker
- BRAND:
- AbInBev
- AGENCY:
- Saatchi & Saatchi Argentina
Message in a Bottle
- BRAND:
- Andes
- AGENCY:
- Saatchi & Saatchi Argentina
Presentation
- BRAND:
- Norte Beer
- AGENCY:
- Saatchi & Saatchi Argentina
DVD
- BRAND:
- Norte Beer
- AGENCY:
- Saatchi & Saatchi Argentina
Norte The Best Excuse Ever
- BRAND:
- Cerveza Norte
- AGENCY:
- Saatchi & Saatchi Argentina
Andes Friends Recovery 2 (Spanish)
- BRAND:
- Andes
- AGENCY:
- Saatchi & Saatchi Argentina