|Title||Whatever you call it|
|Agency||Saatchi & Saatchi|
|Campaign||Whatever you call it|
|Date of First Broadcast/Publication|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Philosophy|| Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation.|
Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death.
|Audio Post Production||Finger Music|
|Sound Production||Factory Studios|
|Business Affairs||Adrian Ash|
|Advertising Manager||Meredith Niles|
|Executive Creative Director||Dan Treichel|
|Chief Creative Officer||Guillermo Vega|
|Art Director||Maria Suarez-Inclan|
|Strategic Planner||Richard Huntington|
|CSU Director||Rui Ferreira|
|Account Management Team||Laura Battersby|
|Account Management Team||Cassie Allen|
|Account Management Team||Marie Deery|
|Media Planner||Nicky Legg|
|Production Company||Moth Animation|
|Sound Engineer||Mark Hills|
|Music Composer||Craig Brown|
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