Guillermo Vega
Executive Creative Director at 72andSunny, New York
São Paulo, Brazil
TitleWhatever you call it
Agency
Campaign Whatever you call it
Advertiser Marie Curie
Brand Marie Curie
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Philosophy Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation.
Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death.
Media Type Television
Length
Audio Post Production
Sound Production
Business Affairs
Advertising Manager
Copywriter
Copywriter
Executive Creative Director
Chief Creative Officer
Art Director
Strategic Planner
CSU Director
Account Management Team
Account Management Team
Account Management Team
Designer
Media Agency
Media Planner
Production Company
Sound Engineer
Music Composer

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started