Toby Talbot

Toby Talbot

Chief Creative Officer at Saatchi & Saatchi
Auckland, New Zealand

About me

Born and raised in the UK, I have however spent most of my career in New Zealand - on and off 20 years.

My first eight years were at Colenso BBDO putting that particular agency on the map creatively. I then spent two years as a rookie CD successfully rebooting Saatchi Auckland as a creative force in the region.

Then I spent five amazing years as a less rookie Group ECD of DDB New Zealand.

I returned to the UK briefly for family reasons in 2012 working as ECD at one of the UK’s best agencies, Rainey Kelly Campbell Roalfe/Y&R. I then returned to New Zealand working at Whybin/TBWA as CCO.

One year later I returned to the DDB family as CCO of DDB Sydney, where I led a creative renaissance of the agency over a two year period before returning to New Zealand.

I worked briefly at a small consultancy called Assignment but I missed being part of a creative agency. That's s why I have rejoined Saatchi. The agency has been through a a few challenging years but has come through it really well under the leadership of Paul Wilson. With a dynamic new leadership in place, we are attracting exciting new clients . That said, I am especially excited to be reunited with a client of 25 years standing at Saatchi, the wonderful Toyota.

Paul and I plan to take Saatchi back to where the agency was the last time I worked there: at the very top in New Zealand.

Career highlights for me would be being named Campaign Asia’s Creative of the Year for Australia and New Zealand in 2011, winning Spikes Agency of the Year for DDB NZ and winning Campaign Brief Agency of the Year ten times across three different. Laterly, being the most awarded Australian agency at Cannes in 2016 with 12 lions, including the most awarded mobile campaign in the world, was a great way to finish up at DDB.

Chief Creative Officer
Wellington, New Zealand
April 2017 - Present (3 years 10 months)
Delighted to be reuniting with the most famous name in advertising after a decade away.
'Nothing is impossible'. Three words ten years on that are still hard to beat.
Managing Partner
Assignment Group
July 2016 - January 2017 (6 months)
Chief Creative Officer
Ultimo, Australia
June 2014 - July 2016 (2 years 1 month)
I have just spent two years at DDB Sydney. The job involved a complete cultural and creative transformation of the agency for a new management team. It was a tough turnaround. The agency feared its clients. The work was stale. The creative department was broken. The building looked sad and dilapidated. I hired a new department, created a more horizontal way of working across all disciplines in the business. I hired a set designer and created open spaces and a brighter happier workplace. I hired tech people. I hired a new content team. It worked. DDB Group Sydney was the most awarded Australian at Cannes this year with 14 Lions.
Executive Creative Director
Auckland, New Zealand
May 2013 - June 2014 (1 year 1 month)
Auckland, New Zealand
Executive Creative Director
London, United Kingdom


Chelsea School of Art - Graphic Design (I was terrible) Grade 2.1

1984 - 1987 (3 years)

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