Title | Helmet |
Agency | DDB Group Aotearoa |
Campaign | Blackcaps Vs Pakistan |
Advertiser | New Zealand Cricket |
Brand | New Zealand Cricket |
Date of First Broadcast/Publication | 2010 / 12 |
Business Sector | Sports Teams, Sports Events |
Tagline | The only international Cricket Tour for a very, very long time |
Story | Unfortunately, this year's International season is one of the shortest ever, with just one team touring the country. Miss the Pakistan Tour and it's nothing but rugby for a bloody long time. |
Problem | With the Rugby World Cup being held in New Zealand next year, the country as a lot of Rugby to look forward to. That's great unless you're a cricket fan. |
Media Type | Outdoor/Out of Home |
Executive Creative Director | Toby Talbot |
Art Director | James Tucker |
Copywriter | Simon Vicars |
Photographer | Mat Baker |
Account Manager | Brad Armstrong |
Account Manager | Scott Wallace |